The plan is written
The PDF gives the structure: training days, fat-loss strategy, progression, and what to focus on each week.
Interactive PDF + Workout Player
28-Day Fat Loss Jumpstart
A clear 28-day fat-loss program for adults over 40. Start with the free 7-day sample, then unlock the full interactive PDF and playable workouts inside the BPF Workout Player.
28Days structured
7Days free sample
$97One-time program
Why this is different from a normal PDF
The workouts are playable
Buyers can open workouts in the BPF Workout Player instead of staring at a static table and guessing what comes next.
The upgrade is obvious
When someone wants personalization, they can move into Coaching Hub for check-ins, nutrition logs, feedback, and adjustments.
How the buyer journey works
1Try Week 1Open the free 7-day sample and test the player experience.
2Buy the full programStripe sends the buyer to the full access page after purchase.
3Follow the playerUse the PDF for strategy and the Workout Player for daily execution.
4Upgrade to KenApply for Coaching Hub when they need individual help.
Start free. Upgrade when ready.
This is built for people who want structure without a monthly coaching commitment yet. They can test the first week, see how BPF workouts feel, and then purchase the full 28-day system.
Stripe success URL should remain: https://app.bpfvirtual.org/28-day-fat-loss-jumpstart-full.html
Questions
Is this coaching?
No. This is a self-guided program. Coaching Hub is the upgrade when someone wants Ken to review check-ins, nutrition logs, progress, and workout execution.
Can someone try it before buying?
Yes. The first 7 days are available as a free sample so buyers can test the BPF Workout Player experience.
What should Stripe send buyers to?
After checkout, Stripe should redirect buyers to the full app access page: https://app.bpfvirtual.org/28-day-fat-loss-jumpstart-full.html