Get stronger, leaner, and more consistent after 40 with Ken’s virtual coaching system — free AI tools, proven programs, and private coaching when you’re ready.
Three clear options: start free with the BPF App, follow the 28-Day Fat Loss Jumpstart, or apply for 1-on-1 virtual coaching when you want Ken personally guiding the plan.
Best if you want free guidance, Ask Ken AI, macro tracking, workout tools, and the video library before choosing a paid option.
Best if you want a simple, structured over-40 fat loss plan with the interactive PDF and player-ready workouts.
Best if you want Ken personally assigning workouts, reviewing check-ins, adjusting nutrition, and keeping you accountable.
Use these focused pages and calculators to choose between the free app, protein targets, recovery-based training frequency, the 28-Day Fat Loss Program, workout guidance, or coaching.
Real client progress built through consistent nutrition, training, recovery, and accountability.
BPF Coaching Hub is Ken's paid app-based coaching system built around the private Workout Player. Ken assigns your workouts, adds demo videos and coach cues, reviews your check-ins and difficulty ratings, then adjusts the plan based on what actually happens. This is the coaching system behind the program — not just the free app.
Ken builds the plan, you train inside the Workout Player, you report how it felt, and the next step gets adjusted. That feedback loop is what makes the Hub different from a static PDF or generic app.
Best for clients who want structure, accountability, assigned workouts, and Ken's eyes on the plan through the Coaching Hub. Live FaceTime/Zoom training is offered separately as Elite 1-on-1 Virtual Coaching.
Read the guide. Do the workout in the app. Each free PDF is designed to work alongside the BPF Workout Player — learn the method, then execute it.
Choose the path that fits how much support you want: private Coaching Hub accountability, an interactive PDF program with Workout Player support, or the full list of BPF programs and one-time offers.
New: See the complete Free Fitness App for Adults Over 40 page.
The free AI tools are frictionless: no payment required. Paid “Ask Ken Directly” is separate personal access to Ken and lives with the paid offers.
Pick one — Ken emails it directly. No catch, no credit card.
Includes Ken's weekly tip. Unsubscribe anytime.
Get daily training tips, exercise demos, nutrition advice, and behind-the-scenes coaching updates from Ken across social media.
Ken Hoyer is a certified personal trainer and coach with over 40 years of hands-on coaching experience. He's trained everyone from complete beginners to competitive athletes — and documented every lesson on YouTube, where his channel has grown to more than 4,500 training videos.
Ken's approach is simple: progressive overload, high protein, consistent sleep, and zero BS. No gimmicks, no supplements you don't need, no programs that work for 3 weeks. Just the same principles he's used to transform over 1,200 clients.
"I've tried every exercise, diet, and training method over 40 years. I'm going to tell you exactly what works and exactly what doesn't — so you don't waste a decade figuring it out yourself."
— Ken Hoyer, BPF VirtualAfter 40 years of testing everything, Ken uses exactly three. Everything else is marketing.
💬 Affiliate disclosure: Links may earn Ken a small commission at no cost to you. He only recommends what he actually uses.
Quick answers for the most common objections before starting virtual coaching, using the free app, or buying a one-time plan.
Apply for live 1-on-1 virtual coaching with Ken. He reviews your goals, training history, schedule, and biggest obstacles, then tells you the best next step. If coaching is not the right fit, he says so.
Short qualifying form. Ken personally reviews every application and recommends the right path: BPF Coaching Hub for app-based daily coaching or Elite 1-on-1 Virtual Coaching for live FaceTime/Zoom training.
No credit card. No obligation. If accepted, Ken will help you choose between app-based Coaching Hub or live Elite 1-on-1 Virtual Coaching.
Learn the purpose behind supersets, intervals, circuits, drop sets, giant sets, EMOM, AMRAP, tempo work, clusters, and other proven training methods. Each button opens a simple explanation with examples you can use inside the BPF workout builder.
Client-friendly exercise instructions with form cues, common mistakes, modifications, and optional Ken demo links.
Open Exercise Library →Start with the free app, then see how the private Coaching Hub adds assigned workouts, the Workout Player, check-ins, and Ken’s direct feedback.