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Choose your starting point

Start free. Upgrade when ready.

This page now uses the same clean header system as the rest of the site. Visitors can start with the free app, move into PDF programs, or choose coaching and live sessions.

Consistent top navigation across the site
Free app first for lower friction
PDFs for self-guided buyers
Coaching Hub for personal support

Best first paths

GLP-1 Muscle-First Protocol cover★ Flagship

GLP-1 Muscle-First Protocol

For Ozempic, Wegovy, Mounjaro, and Zepbound users: lose the fat, keep the muscle. 40-page interactive PDF wired into the BPF Workout Player and Macro Player.

Protein-first nutrition protocol
7 player-ready workouts, 2 templates
12-week framework, lifetime access
$97 one-time
28-Day Fat Loss Jumpstart previewFree path

Start Free App

Best if you want free guidance, Ask Ken AI, macro tracking, workouts, and free player access before choosing a paid option.

App home page starting point
Macro tracker and food log
Workout tools and recovery tools
PDF programs previewSelf-guided

PDF Programs

Best for buyers who want a clear written structure with visible program covers and a Workout Player bonus.

Structured programs by goal
Program covers for easier selection
One-time purchase path

Coaching and session offers

Most popular

BPF Coaching Hub

Private app-based coaching with assigned workouts, nutrition guidance, check-ins, coach feedback, and plan updates.

Assigned workouts in the player
Nutrition guidance and review
Best for direct support
$199 / month
Starter

Starter Coaching

Intro Coaching Hub support for assigned workouts, basic meal guidance, and weekly review.

Lower entry point
Structured support
Weekly review
$149 / month
VIP

VIP Coaching

Priority feedback, deeper meal adjustments, and more direct support from Ken.

Priority support
Deeper review
High-touch coaching
$299 / month
Quick start

28-Day Quick Start

Simple starter plan for someone who wants a lower-barrier first step.

Easy entry offer
Simple structure
One-time purchase
$29 one-time
Live

60-Min Virtual Session

Full 1-on-1 virtual coaching session with more time for a complete action plan.

Full live coaching session
Longer review and planning
One-time booking
$99 one-time
Need a recommendation?

Most people should start with the free app.

Use the free tools first. When you want more structure, move into PDF programs. When you want direct support, apply for Coaching Hub.

Choose Your Next Step

Start with the free app, buy a structured PDF program when you want a complete plan, or apply for Coaching Hub when you want Ken to review your progress and adjust the plan.

Start Free App → See PDF Programs → Apply for Coaching →
No credit card for free appBuilt for adults 40+Coaching only when you want Ken involved