BPF Virtual Fitness Systems

12-Week
Strong
After 40

A premium strength, fat-loss, mobility and nutrition system built for busy adults who want stronger muscles, better conditioning, leaner habits, and a simple plan they can actually follow.

๐Ÿ“…12 Weeks
๐Ÿ“ˆ3 Phases
๐Ÿ Home or Gym
๐Ÿ“‹Trackers Included
FREE
Try Phase 1 Workout A โ€” no purchase needed.
See the full guided workout player with rest timers, coaching cues, and set tracking.
Try It Free โ†’

Created by Ken Hoyer ยท bpfvirtual.org ยท @bodyplusfitness

Get the Program
12-Week Strong
After 40
Instant PDF download โ€” start today
Best Value
Program + Ken's Review
12-week PDF + Loom video review from Ken
$129
Save $17
Get Bundle โ€” $129 โ†’
Program Only
12-week PDF ยท instant download
$97
  • Full 12-week training program (Phases 1โ€“3)
  • Exercise coaching library with form cues
  • Nutrition system: calories, protein, meal templates
  • Recovery, sleep, and habit guidelines
  • Progress tracking sheets for all 12 weeks
  • Works home or gym โ€” dumbbells, bands, machines
Get Program Only โ€” $97
๐Ÿ”’ Secure checkout via Stripe ยท Instant PDF delivery
Best Buyer Fit
Built for People Like You

This program is designed for adults 40+ or busy professionals who want a clear strength-and-fat-loss plan that can be done at home or in a gym with dumbbells, bands, machines, or bodyweight substitutions.

You're Over 40

Joints need smarter programming, not less training. This plan respects recovery while still driving measurable results week over week.

You're Busy

Three 35โ€“50 minute strength sessions per week. No two-hour gym marathons. A plan you can actually maintain around work and family.

You Want Structure

Stop guessing. Every workout, every phase, every meal template is laid out clearly. Follow the plan, track progress, adjust when needed.

Program Contents
What's Inside

Designed as a sellable, stand-alone digital product: clear instructions, progressive workouts, nutrition targets, meal structure, recovery rules, tracking sheets, and next-step coaching prompts.

1Quick Start and Safety Rules
2The 12-Week Roadmap
3How to Train: RPE, Tempo, Progression
4Warm-Up, Mobility, Cooldown
5The Weekly Training Calendar
6Phase 1: Foundation โ€” Weeks 1โ€“4
7Phase 2: Build โ€” Weeks 5โ€“8
8Phase 3: Finish โ€” Weeks 9โ€“12
9Exercise Coaching Library
10Nutrition System: Calories, Protein, Plates
11Meal Templates and Grocery List
12Recovery, Sleep, Steps, Hydration
13Progress Tracking Sheets
14Troubleshooting and Next Steps
Program Structure
The 3 Phases

Each phase builds on the last. You don't just get stronger โ€” you build habits that stick beyond the 12 weeks.

Phase 1 ยท Weeks 1โ€“4
Foundation
2โ€“3 sets ยท RPE 6โ€“7
Win by showing up, learning clean reps, and leaving your joints better than you found them. The goal isn't soreness โ€” it's repeatable quality. You'll master the movement patterns, build work capacity, and create the consistency habits the rest of the program is built on.
Phase 2 ยท Weeks 5โ€“8
Build
3โ€“4 sets ยท RPE 7โ€“8
Consistency turns into measurable overload. Slightly more load, more reps, or more total work โ€” while keeping technique sharp. This phase is where you start to see real body composition changes and strength numbers climb.
Phase 3 ยท Weeks 9โ€“12
Finish
3โ€“4 sets ยท RPE 8โ€“9
Tighten conditioning and build confidence. Keep the big movements controlled, then use finishers to improve work capacity. The goal is to beat your Week 9 training volume with clean form and stronger conditioning โ€” and walk away transformed.
Evidence-Informed
Research-Based Foundation

The system uses four evidence-informed anchors that are simple enough to follow and strong enough to justify the value of the program.

1
Physical Activity
Baseline

The weekly plan includes strength training plus optional walking and conditioning to support the widely-used 150-minute weekly moderate activity benchmark and a minimum of 2 strength days.

2
Resistance Training
Progression

The program starts with repeatable movement quality, then increases sets, reps, density, or load across phases. No guessing โ€” the progression is built in.

3
Protein Target

The nutrition system uses a practical protein range for exercising adults, with an easier plate method for people who don't want to count every macro.

4
Behavioral
Adherence

Every week has a simple scorecard: workouts, steps, protein, sleep, water, and waist/weight trends. What gets measured gets adjusted.

"You finish feeling trained,
not destroyed."
โ€” The BPF training philosophy
Weekly Schedule
Simple. Repeatable. Effective.

Three strength days as the core. Conditioning and mobility are optional add-ons so you can scale effort without failing the plan.

Weekly Training Plan
MondayWorkout A โ€“ Full Body Strength35โ€“50 min
TuesdayZone 2 Walk + Mobility20โ€“40 min
WednesdayWorkout B โ€“ Full Body Strength35โ€“50 min
ThursdaySteps + Recovery10โ€“30 min
FridayWorkout C โ€“ Full Body Strength35โ€“50 min
SaturdayConditioning (optional)15โ€“25 min
SundayOff / Meal Prep / Planning20 min
Minimum Effective Week

Complete Workouts A, B, and C. That's it. The program is designed so 3 focused sessions per week is enough to drive real results.

Transformation Week

Complete A/B/C, two walks, nutrition score 80%+, and sleep average 7+ hours when possible. This is the level where everything compounds.

Start the Program โ€” $97
Your Coach
Created by Ken Hoyer

Ken Hoyer is the founder of BPF Virtual Fitness Systems. He builds programs for adults who want measurable strength, fat loss, and habits that actually last โ€” without extreme dieting or two-hour gym sessions.

bpfvirtual.org ยท @bodyplusfitness ยท bpfcoaching.com

Two Options
Pick Your Path
Program Only
Strong After 40
  • 12-week training program PDF
  • 3 phases ยท exercise coaching library
  • Nutrition system + meal templates
  • 12-week progress trackers
$97
Get Program โ†’
Best Value
Program + Review
Strong After 40
+ Ken's Review
  • Everything in the program
  • Ken reviews your plan personally
  • Recorded Loom video with specific feedback
  • Adjustments and what to do next
  • Delivered within 48 hours
$129
$146
Save $17
Get Bundle โ€” $129 โ†’

Both options include instant PDF delivery via Stripe ยท Secure checkout

Ready to Get
Strong After 40?

One purchase. Instant access. A clear 12-week plan you can follow from home or the gym. No subscription, no recurring fees.

Get Bundle โ€” $129 Save $17 Program Only โ€” $97
Secure checkout via Stripe ยท Instant PDF delivery ยท No refunds on digital products