Protein, calories, and meal structure made practical

Macro and Nutrition Coaching

Macro and nutrition coaching for adults over 40. Ken Hoyer helps set protein targets, calorie structure, and simple eating strategies for fat loss and muscle. This page is built for adults who need practical nutrition targets that support training, fat loss, muscle growth, energy, and consistency.

Protein target based on goal, body size, and training demands.

Protein target based on goal, body size, and training demands.

Calorie ranges for fat loss, maintenance, or muscle building.

Calorie ranges for fat loss, maintenance, or muscle building.

Simple meal structure that works with normal foods and busy schedules.

Simple meal structure that works with normal foods and busy schedules.

Adjustment strategy for plateaus, hunger, low energy, and inconsistent weekends.

Adjustment strategy for plateaus, hunger, low energy, and inconsistent weekends.

Why this works

Coaching beats random workouts.

BPF Virtual connects Ken Hoyer’s coaching experience, a large video library, free planning tools, and live virtual accountability. The goal is not to overwhelm you with more information. The goal is to give you the right next step and keep you consistent long enough to see results.

1

Protein target based on goal, body size, and training demands.

2

Calorie ranges for fat loss, maintenance, or muscle building.

3

Simple meal structure that works with normal foods and busy schedules.

4

Adjustment strategy for plateaus, hunger, low energy, and inconsistent weekends.

Questions people ask

FAQ

Do I need to track macros forever?

No. Tracking can be a temporary learning tool. The goal is to build awareness and habits that become easier over time.

What macro matters most for adults over 40?

Protein is usually the first priority because it supports muscle, recovery, satiety, and body composition.

Can nutrition coaching help if I train at home?

Yes. Nutrition supports results regardless of where you train. Home workouts still need protein, calorie structure, and consistency.

Is this a meal plan or coaching?

It can include targets, meal structure, and guidance. Coaching is more flexible than a static meal plan because it can adjust to your results and lifestyle.

Coaching path

Want Ken to build the plan with you?

Stop guessing on protein and calories. Get nutrition targets that match your goal, body, schedule, and training.

Next step

Ready for Ken to coach you personally?

Apply in about 5 minutes. Ken replies personally and can set you up with assigned workouts, the Workout Player, check-ins, and direct feedback.