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Nutrition Coaching

Eat to Support
Your Training.

Most people train hard and eat wrong. Ken's nutrition coaching gives you specific targets and practical guidance to fuel your training, accelerate fat loss, and support muscle growth — without crash dieting.

40+
Years Coaching
1,200+
Clients Coached
★4.9
Client Rating
Nutrition Coaching — Ken Hoyer BPF Virtual
What You Get

Everything Built Around You

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Protein Targets
Daily protein target set based on your bodyweight, goal, and training volume.
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Calorie Guidance
Maintenance calories calculated from your actual activity level. Deficit set to promote fat loss without muscle sacrifice.
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Practical Meal Structure
A flexible framework that works with your food preferences, cooking ability, and social life.
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Macro Tracking Guidance
How to track what matters without obsessive calorie counting.
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Weekly Adjustments
Nutrition targets recalibrated weekly based on your check-in data.
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Nutrition Education
Understanding why the targets work makes you self-sufficient long-term.
FAQ

Common Questions

How much protein do I need over 40?
0.7–1g of protein per pound of bodyweight per day is the research-backed range. For a 170-pound person, that's 119–170g daily — significantly more than most people actually consume.
Do I need to count calories?
Tracking provides the most reliable data but isn't always essential. Ken's coaching focuses first on building high-protein habits that naturally reduce caloric intake.
Should I cut carbs to lose fat?
Not necessarily. The foundational requirement is a caloric deficit with adequate protein. How you achieve that can include carbs, exclude them, or anything in between.
Is nutrition coaching included with training coaching?
Yes. Ken's programs integrate both training and nutrition — the two systems work together and should be built together.
Get Started

Apply for Coaching Today

Ken reviews every application personally and follows up before you make any commitments.

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Next step

Ready for Ken to coach you personally?

Apply in about 5 minutes. Ken replies personally and can set you up with assigned workouts, the Workout Player, check-ins, and direct feedback.