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Free Download
BPF
The 28-Day
Fat Loss
Jumpstart
By Ken Hoyer  ·  BPF Virtual
Complete Action Guide
  • 4-pillar fat loss framework
  • Protein targets by bodyweight
  • Full 3-day strength template (A/B/C)
  • 4-week progression roadmap
  • Mindset rules for tough days
  • Printable weekly scorecard
  • App links on every page
  • Coaching upgrade path
8 pages  ·  Instant PDF download  ·  Free
Free Resource — Instant Download

Lose Fat.
Build Muscle.
In 28 Days.

Ken Hoyer's complete action guide for adults who want real results without extreme diets or 2-hour workouts. Train 3 days a week. Hit your protein. Keep score.

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What's Inside
8 pages. Everything you need to start today and see results in 4 weeks.
01
The Framework
The 4 pillars every successful transformation is built on — and why most people fail without even one of them.
02
Nutrition System
Protein targets by bodyweight, the plate method, and fast meal combos that take 5 minutes and hit your numbers.
03
Training Plan
Full 3-day Workout A/B/C template with exercises, sets, and reps. Works with dumbbells, a gym, or both.
04
4-Week Roadmap
What to focus on each week, what signs prove it's working, and a day-by-day breakdown of your first 7 days.
05
Mindset Rules
The 4 rules that keep you going when motivation disappears — including the 10-minute rule and the next-meal rule.
06
Weekly Scorecard
A printable habit tracker and guided weekly review so you coach yourself, not just follow a plan.
07
App Integration
Every page links to Ken's free AI app — macro calculator, workout generator, tracker, and instant Q&A.
08
What's Next
After 28 days — how to level up with full programs, app-based coaching, or live 1-on-1 sessions with Ken.
Ken Hoyer — BPF Virtual

About Ken Hoyer

40+ years of coaching experience. 4,500+ training videos. BPF Virtual serves busy adults who want to get leaner and stronger without overhauling their life. This guide is built on the same system Ken uses with every coaching client — simplified into something you can start today.

Want Ken to Build Your Exact Plan?

The guide gives you the system. Coaching gives you a plan built around your schedule, equipment, and goal — with weekly adjustments and coach feedback every step of the way.

See Coaching Options →
Next step

Start free. Get coached when you are ready.

Use the free fitness app first — free forever, no card required. When you want Ken to review your plan personally, apply for Coaching Hub.